05/21/2026, 10:06:07 AM

The TV Apple Almost Made

In 1994, Apple built a prototype set-top box called the Interactive Television Box — a device that could have made them the streaming pioneer a full decade before Apple TV. Then the money ran out.

A weekly counterfactual-product-history channel investigating one specific creative idea, scrapped proposal, killed standard, or rejected urban-planning project that ALMOST changed North American culture — and didn't.

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